Brand and campaign photography
I create brand and campaign photography for companies shaped by water and wild environments.
Who is PHISH?
Hannah Lamb
Photographer. Ocean guide. Strategy-led creative.
I didn’t start in remote oceans.
I started in Perth, managing social media and shooting for hospitality brands. I learned how campaigns are built, how audiences respond and how imagery supports business decisions.
It was structured. Fast. Commercial.
Then I moved to Ningaloo
Living there changed the scale of everything. I watched the reef shift across seasons. I watched whale sharks arrive and disappear. I watched landscapes I thought were permanent evolve.
Being able to document that felt like a privilege. It also felt heavy.
The work stopped being about producing content. It became about witnessing.
As simple as it sounds, I realised photographs can shift perspective. They can move someone from passive admiration to actual care.
That changed how I approach everything.
The work stopped being about producing content. It became about witnessing.
Ningaloo coast, a turning point.
The Day That Redirected My Life
Before I was a guide, I was a guest.
On my first whale shark and humpback whale tour, I remember everything - the briefing, the nerves, the first glimpse of shadow beneath me.
I swam with a whale shark and whales in the same day. At the time, it was the best day of my life.
But what stayed with me most wasn’t just the animals. It was the people facilitating it - the guide, the photographer, the crew. I realised this wasn’t just an experience. It was a profession. A way of shaping someone’s relationship with the natural world.
I told myself I would come back and work here.
Now, guiding in Ningaloo and Tonga, I see that same moment on guests’ faces. The disbelief. The quiet. The recalibration.
I understand that feeling because it changed my trajectory too.
That understanding informs how I shoot. I’m not just documenting wildlife. I’m documenting threshold moments - when something shifts for someone.
I’m deeply grateful that this is my job - I get to swim with fish and help people care more about the ocean through what I capture.
What I Actually Do
Strategic content partnerships
I build strategic content partnerships designed around clear content pillars, not random deliverables.
Expedition and field collaborations
I collaborate on expeditions and destination projects where lived experience matters.
How it works
Strategy First
My background in marketing and brand strategy means I think beyond the frame and align imagery with launches, sequencing and brand identity.
Field Execution
Long days at sea, early starts, weather shifts and unpredictable wildlife shape how I work and what gets captured.
Edit and Delivery
Then comes the long edit process - selecting, refining and shaping visuals into something strategic and usable.
Built for Real Conditions
It is not always luxury. It is not always comfortable. But it is real, and that reality builds trust.
It’s not always luxury. Even if the photo looks it.
Long days at sea. Early starts. Weather shifts. Unpredictable wildlife. Followed by long hours editing, sequencing and refining. But it is real. And that reality builds trust.
The places I work in are not static. Reefs bleach. Currents change. Tourism evolves. Communities shift. I feel incredibly fortunate to witness what I do. I also feel responsibility toward it. Photography, for me, is both documentation and direction. Documentation - holding onto what is fleeting. Direction - shaping how brands and audiences engage with these environments. PHISH exists in that balance.
Where It’s Going
Now
Guiding in Ningaloo and Tonga
Campaign and brand photography
Strategic content partnerships
Next
Larger campaign projects
Destination partnerships
Education programs and hosted expeditions
